Music Exchange has over 1 million subscribers on the Ayoba Channel 

On 11 May 2021, Music Exchange (MEX) was privileged and equally proud to announce a fundamental partnership with one of the continent’s richest entertainment economy-focused platforms, ayoba.

Today, 4 April 2023, just shy of two years since MEX joined the ayoba fold, we are proud to celebrate the zero-rated app’s momentous million subscriber milestone.

What makes this landmark achievement even more remarkable is that when MEX first began delivering weekly content to the then The Daily Plug channel in May 2021, ayoba had an already impressive subscriber base of just over 800 000 loyal followers. In September of 2022, MEX took over The Daily Plug, and ayoba rebranded the channel to the aptly named Music Exchange.

MEX is proud to remain a committed content partner to ayoba in raising the bar in delivering entertainment-economy content written to empower, entertain and push the needle in fostering this critically important sector of the continent’s economy.

Ayoba users can access MEX by subscribing to the channel at no cost.  Simply download the app from the Play Store, register and signup for the channel.

For more information, please contact:

Martin Myers


Notes to the editor

Ayoba also offers over 40 additional music channels, including playlists and artist spotlight channels.  MTN users are provided with a daily allocation of free data to access ayoba. 

Ayoba, the all-in-one app, offers free instant messaging, voice and video calling, games, music, news, entertainment news, and other content, which MEX now forms a critical part of. In the coming months and years ahead, MEX will share its decade-long journey in actively uplifting and empowering the continent’s creatives, informed by global networks, clients and partnerships like this.

“Music Exchange was established in 2009 as a bridge and guide into the broader entertainment economy,” MEX founder Martin Myers shares. “From the outset, what was clear to us was a real need to help educate and keep safe young, aspiring and established creatives. We’ve successfully achieved that by brokering and investing in masterclasses, an annual conference in its 13th year, and outreach programmes extending as far as the EU. 

“This partnership with ayoba gives all of its active users access to our content, which we look to share with creatives across the continent,” he continues. “In growing our reach, we get to share our voice by investing decades-worth of insights, learnings, best practices and practical advice that before now was severely lacking. 

“It’s an honour and an exciting next chapter for MEX in helping turn raw talent into commercial success for everyone on the ayoba platform.” – May 2021

“ayoba is delighted to partner with MEX,” comments Olivier Prentout, Head of Customer at ayoba. 

“Their work is critical in our creative communities, and we look forward to exposing it via our music blog, Music Exchange. We launched this channel nearly a year ago as we could see the need for education in our community, and the uptake has been nothing short of amazing.

 “The education provided via our platform fits so well with our values to entertain, educate and uplift.” – May 2021